I’ve been debating about writing my HOTH review for a while. I’m not really the type that wants to bite the hand that feeds me and I didn’t feel a negative review would do anything good for me. I also don’t know if this site is the best place for it. But wfh office is an affiliate for the HOTH and some folks might think I’m just trying to get people to use them so I can continue having a job. Heh.
If it helps out one single person, it’s probably worth it, right?
So to keep this HOTH review as unbiased as possible, I’m going to give you guys full disclosure.
I work for them as a freelancer.
Related: I quit my job
Anyone who has read this blog more than once probably knows that. I write and edit content and I’m trained to do a few other things, though writing and editing make up the majority of my tasks.
They are a fantastic company to work for. Everyone there, in-house and remote, loves what they do and has fun.
They have the best management team I’ve ever worked for and I really can’t praise them enough.
But what’s it like to be on the other side? Telling you about how awesome they are to work for isn’t going to convince you of their skill as SEO extraordinaires. So here’s quite possibly the first HOTH review from someone who has witnessed both sides of the spectrum, as both an employee and a client.
What is the HOTH?
The HOTH is, primarily, a link building service. At least that’s how they started. Now they provide complete SEO packages, including content.
Most of their services are designed for resale, especially their blogging content. So digital marketing firms from all over the globe come to them, get links, content, and a host of other services.
The digital marketing game is too big for most small firms to handle on their own, so it shouldn’t surprise anyone that many of these small firms need to outsource to be efficient.
This being said, the HOTH still services independent and freelance clients (such as myself and likely anyone else reading this) just fine.
HOTH Review as a Writer
It’s really simple. I log into the writer’s portal and click “Select Assignment”. Here, I’m given ten options. These ten articles are whatever is sitting on top of the queue. I pick one, I write it, and I turn it in.
The HOTH trains you in not just in writing but also proper formatting. You’ll learn how to write for SEO, to keep keywords smooth and natural, and how to break up text to create scannable content that people actually want to read.
This was easier for me than most people. I haven’t been freelance writing for years with my own style. I was more malleable. I’ve seen plenty of writers who just couldn’t hang because they were stuck in their old-school writing and formatting habits.
After I turn in my piece, I can select another and go through the same process. On average, given my speed and the fact I’ve been working for them since May and I know exactly what the editors and clients are looking for, I consistently make $15-20 an hour. The HOTH pays better than any content mill and provides more consistent work than the average freelancing client.
As an independent contractor, it’s all based on production. I can work whenever I want and for as long as I want.
There is a minimum of 5 articles per week, which is kind of a joke. I can do that in just a few hours. However, not everyone can. Most of the content writers are part-timers and some only have a few hours a week to devote to writing, so it’s the perfect side-gig.
HOTH Review as a Client
I’ve wanted to play with their services since I started working for them. At the time, I only had my personal blog up and running, so I didn’t see the point of investing in SEO.
Now that wfh office is up I took the plunge.
Related: My return to affiliate marketing
The first time I ordered content was a bit of a mistake on my part. I ordered two huge articles at the busiest the content team has been in the history of the company. I think we had close to 1,500 articles in various stages of development.
So it took a couple of weeks from the time my topics were approved to the time when my order was complete. And that’s fine. If you’re ordering content, you need to understand some things:
- You get what you pay for – Anyone who promises delivery the day you order is either scamming you or they’re going to deliver content that is trash.
- As someone who is paying for a service, especially in the world of digital marketing, understand none of it happens overnight. Domain authority, SEO, building an audience, they all take time and require patience.
So anything you order from the HOTH, or any other business like it, should be with the knowledge that you should order it before you need it.
Also, you should keep in mind that clients are allowed unlimited edit requests on their content. Within reason, of course.
This slows down the writing and editing teams, at least to a small degree, so hiccups happen.
Some clients are more difficult to please than others and this is fine, I’m not going to complain about a company who delivers excellent customer service.
I was really happy with what I received. As an editor, I know my writers and what they’re capable of so there was never a question.
I wasn’t sure how this was going to work. I had done quite a lot of reading about how hard it is to get affiliate sites, like wfh office, to rank well with Google. After a month of my own brand not even showing up on the first page of the SERPs, I knew the info I got was accurate.
I bought some links. Not much. Just $100 worth to see what would happen.
One month later, my brand (wfh office) is now ranking number one for the search term. To me, this is pretty impressive.
As far as what I’ve done on my own, I just made some social profiles and promoted via these sites. I also made a few random profiles to places I have no interest in using and I got in with some blog aggregators for extra linking.
They may pay off a bit in the long run, but in the short run, they made no difference whatsoever. Whatever the HOTH pros did worked and worked well.
If you have your own niche or MLM site and you’re struggling with link building, I suggest investing a few hundred bucks into their service.
I just ordered some more content and I approved the topics just a couple of days ago. They’re solid topics and I’m excited to see what the team has for me this time. I’m sure anyone reading this will be seeing this content sooner rather than later.
The Bottom Line
I highly recommend their services. And I highly recommend working for them if you get the opportunity.
I thought the way I was treated as a writer was interesting. But after seeing how I was treated as a client, I see it’s just how the company does business. Everyone is treated like they’re family.
We all need SEO skills to get our niche sites and personal blogs off the ground. Without it, you’re looking at 6 months to a year before anyone sets foot on your website through an organic search.
You aren’t going to make much money without putting in a ton of time or outsourcing. You could easily go through another digital marketing firm, but there’s a good chance they’re using the HOTH and just marking up the price.
You can save yourself a ton of headache and time by using your time wisely. Stick with what you enjoy doing and leave things you don’t like to pros like the HOTH. I’m glad I did.
Thanks for reading and feel free to leave comments below.